The liquidation of Aloha Airlines continues.

The defunct airline’s court-appointed trustee Dane Field has already sold Aloha’s profitable cargo division, its contract services unit and their receivables for more than $20 million.

And last week the carrier’s main investor Yucaipa Co. bid $10 million of the debt owed by the airline to acquire the legal claims against go! airlines’ Phoenix-based parent Mesa Air Group.

Jim Wagner, Field’s attorney, said after a court hearing last week that Field plans to sell another $10 million to $15 million for remaining aircraft frames, engines and aircraft parts.

That would bring the total haul to somewhere between $40 million to $46 million for the defunct airlines assets.

Aloha’s break-up value is just a fraction of the $215 million in assets that the company listed when it filed for bankruptcy protection on March 20.

That loss of value gives you some measure of how much more a living company, its employees and its goodwill is worth to a community than a mere shell of a corporation.

“Not another blog.”

That’s the response of a longtime source, when I told him I was going to start blogging about local business issues.

Having written about business in Hawaii for nearly two decades, I’m not about to do anything different, I explained.

My goal as a business blogger is to give you the same objective treatment you get on hard news stories that appear on the financial pages.

You’re not going to get opinion, PR fluff or replays of stories you may have read somewhere else.

I’ll give you analysis, anecdotes and follow-ups to the business headlines of the day. I’ll read the fine print in financial documents to tell you what the companies are really up to.

Occasionally, I’ll break news stories at this site.

This will be an interactive project so your input will be valuable. Feel free to send your comments and opinions about business matters to this blogger.

Let’s get started.