Hawaiian Telcom vs. Oceanic Time Warner
Monday, January 18th, 2010Hawaiian Telcom Inc.'s much anticipated plan to get into the television business is going to make things interesting for consumers.
The local phone company has been talking about getting into the business ever since Washington, D.C.-based Carlyle Group bought the company for $1.65 billion in 2005. But for various technical and financial reason, the plan has stalled.
And when the company filed for bankruptcy protection in 2008, the plan looked moribund.
But now that the company is pursuing its stand-alone $460 million reorganization, cable service is back in the forefront.
The company has been beta-testing its product in select isle homes and has been quietly laying more fiber optic cable in anticipation of the new service with will compete with Oceanic Time Warner Cable. Sources say that the company wants to launch its new video service once its reorganization gets approved by the state Public Utilities Commission.
Hawaiian Telcom probably won't slash prices for basic and standard cable service but it probably will offer competition on the higher-end with more video on-demand, more high-definition channels and better bundled services.
On the Mainland, this strategy has worked well for Hawaiian Telcom's former owner Verizon Communications Inc. Through its FIOS "triple play" of bundled television, Internet and telephone service, Verizon has been able to make inroads in Time Warner dominated markets such as Dallas and Staten Island, New York.
Time Warner remains the dominant player in Hawaii, reaching some 90 percent of the households in the state. Due to the islands remoteness and reluctance by many condominium and townhouse complexes to allow large satellite dishes, satellite providers such as DirecTV and Dish Network are only a niche player here.
According to records filed with the state Cable Television Division, Oceanic generated about $475 million in revenues in 2008. Those figures probably don't include Time Warner's Road Runner Internet service, which is not required to file financials with the state, which does not regulate Internet service providers.
Like Hawaiian Telcom, Time Warner has some weakness that the local phone company will try to exploit.
Consumers often wait hours for a technician to initiate service and subscribes calling for service repairs often find themselves on hold before getting to speak with a service representative.
No doubt, Time Warner will fight hard for its turf.
The local cable operation can endlessly advertise its product on its television network at little cost and has a broad array of product that will allow it to match any bundles offer by the local phone company.
What's more, Time Warner has a huge capital investment budget, allowing it to further upgrade its network and expand its offerings. Hawaiian Telcom, meanwhile, is only now emerging from bankruptcy protection and has much less money to invest in its cable network
Hawaiian Telcom also can't afford to repeat the service and billing mistakes that plagued the company after Washington, D.C.-based the Carlyle Group $1.6 billion buyout in 2005.
But if Hawaiian Telcom is successful in launching its new video service, consumers will have more choice and could see better service.

